Tuesday, 13 March 2018

Amazon ropes in Gaurav Gandhi to head Prime Video in India

In a high profile move, e-commerce major Amazon has roped in Gaurav Gandhi, currently head of Voot, as director and country manager - India for Prime Video. 

The position was vacant since the sudden exit of Nitesh Kripalani in August last year. Sources close to the development have confirmed to ET that Gandhi is expected to join Amazon in a couple of months. 

Viacom18 confirmed on Monday that Gandhi has put in his papers after serving for 8 years. He had joined the company in March 2010 as chief commercial officer and head of international business. Later, he was named COO of India Cast, the distribution joint venture between TV18 and Viacom18. In August 2015, he was appointed as COO of Viacom18 Digital Venture, which launched the company’s on-demand over-the-top (OTT) service Voot. 

A seasoned media and broadcast executive, Gandhi has also had leadership roles at various companies including NDTV Imagine, Star India, Turner International India, and Madison Communications. 
Gandhi was instrumental in taking Voot to the top 3 Video OTT services in India in terms of both monthly active users and time spent. He was not reachable for comments till filing this report. 
At Amazon, he will replace Kripalani who had joined the e-commerce major in December 2014 as head of the instant video business and was involved in stitching deals with various Indian film production companies and content makers. 

Amazon Prime Video, which was launched in December 2016, witnessed a rapid growth in subscriber numbers, but at a very high cost as it invested heavily in exclusive movies, TV shows and stand-up comedy content. 


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